From the small city of Madison, Wisconsin, Josh Larson’s journey has always been fueled by curiosity, drive, and a relentless commitment to building systems that work. Growing up in a family of entrepreneurs, he learned early from his father’s manufacturing companies that efficient, scalable systems are the backbone of lasting success.

At just 17, Josh earned his private pilot’s license. Shortly after, he began a 14-year career as a firefighter, retiring as a lieutenant. Along the way, he built and scaled multiple successful companies, applying the same discipline, precision, and leadership from the firehouse to the business world.

Over the past decade, Josh’s revenue growth strategies have influenced more than $300 million in sales across industries: from healthcare and manufacturing to e-commerce and professional services. His expertise spans sales systems, CRM optimization, automation, and operational efficiency, helping business owners unlock hidden profit and scale.

That expertise led to the creation of The Revenue Growth Protocol, a proven framework for turning HubSpot from “just another tool” into a complete Revenue Operating System. By streamlining operations, improving conversion across the customer journey, and giving leadership teams real-time visibility into performance, his company, DeltaRev, helps companies scale faster, operate leaner, and improve profitability without added stress.

Today, Josh works with growth-minded business owners and executive teams to engineer systems that create freedom, increase enterprise value, and build companies that run as well behind the scenes as they look from the outside.